Book Review – The Four

The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
by Scott Galloway, 2017

I’m a bit late to the game with this one, and I think that helps explain why I enjoy Scott’s blog more than I did this book. The blog is more timely, while the explanations in the book are a bit stale. Still, it helps explain the success and corruption of Amazon, Apple, Facebook, and Google. Entertaining, but not always convincing. I think the conclusion about these tech titans creating immense wealth, but for only a few people, is timely and pairs well with other things I’ve read about the future economy and income inequality. Multiple data inconsistencies (numbers on one page not agreeing with those on the next page) annoyed me.

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