Think Like A Freak
Steven Levitt and Stephen Dubner

I read this book over the span of perhaps 3-4 hours one afternoon. It was short. In following the Freakonomics blog, I had already seen/read podcasts of 3 of the book’s 8 chapters; I don’t think there were many surprises for me in the book. I also happened upon Stephen Dubner giving a public lecture in the atrium of IU’s business school in March/April, where he talked about the content of one of the chapters of the book.

I think the best advice from the book is to look for small problems to solve. Big problems are typically hard to solve, and you won’t be the first person to try to conquer a big problem. But a little problem may have been overlooked and may offer significant opportunity.

Do you think Steven Levitt and Stephen Dubner get into recurring fights about the proper way to spell their first names?